truecar is a digital automotive marketplace dedicated to being the most transparent brand in the industry. truecar shows consumers what others paid for the car they want, so they can recognize a fair price. users receive upfront pricing information when they connect with truecar certified dealers, allowing them to enjoy a more confident buying experience. truecar operates its own site and powers car-buying programs for over 500 companies, including some of the most trusted brands in the world such as usaa, aarp and american express. truecar has a network of over 14,000 certified dealers and currently, over one third of all new car buyers engage with the truecar network during their purchasing process.