Brazilian football legend Ronaldinho Gaúcho has teamed up with PEDIGREE® and AlmapBBDO to kick off a new chapter of the Caramelo platform. The initiative aims to celebrate mixed-breed dogs as icons of love, belonging, and national pride. The announcement was made in São Paulo on June 18, 2026. With Brazil's focus shifting to football, PEDIGREE® is taking the lead with this campaign.