In Mississauga, Ontario, Lay’s®, the leading potato chip brand in Canada and the official snack partner of the FIFA World Cup 2026™, is launching four limited-edition flavors inspired by global cuisines for Canadian fans. Starting in mid-May, these special flavors will be sold at grocery and retail stores across Canada. This initiative aims to bring the taste of iconic dishes from various countries to Canada, offering fans a unique culinary experience. This campaign highlights Lay’s® commitment to providing diverse and exciting flavors to consumers and fostering a connection between food and cultural traditions.