On June 30, 2026, in Los Angeles, California, it was announced that the summer season has now reached its peak attendance period. The calendar for the season is no longer limited to a few weddings but is packed with various events such as long weekends in the Hamptons, leisurely afternoons at vineyards with friends, and rooftop cocktail gatherings that often extend into the night. This marks a shift towards more social engagements during the summer months, indicating a changing trend in how people are spending their time.