In Cedar Falls, Iowa on September 11, 2025, Mudd Advertising revealed their purchase of DealerTrend, Inc., an automotive technology firm located in Reno, Nevada. DealerTrend specializes in dealer websites, inventory management, and API-driven digital solutions. Established in 2001, DealerTrend brings a wealth of experience and expertise to the table as a well-known player in the industry.