A well-known sports travel company, Roadtrips, based in Winnipeg, MB, unveiled a growing trend among consumers who are merging their love for travel with their passion for sports. On January 22, 2026, the firm disclosed that more people are seeking to attend prominent sporting events in the coming years. This surge in interest is reflected in the most requested sports occasions for 2026 and the years ahead. The company reported rising numbers of travelers looking to combine their vacation experiences with exciting sports events, signaling a shift towards sport-centered travel experiences.