In Riyadh, Saudi Arabia, a new fully digital initiative has been launched to streamline the visa application process by linking it directly to travel bookings. This innovative approach aims to simplify and enhance the experience of visiting Saudi Arabia, making it more accessible than ever before. This initiative is part of Saudi's broader strategy to prioritize experience-led tourism. The initiative is set to revolutionize travel to Saudi, with its user-friendly interface and seamless integration of visa applications and travel arrangements.