PurpleLab®, a healthcare analytics firm, based in Philadelphia, has revealed significant partnerships with Experian, DeepIntent, InsightsRx, and Comscore. These collaborations aim to revolutionize the use of data in advertising practices, ensuring a greater return on investment for advertisers. The pharmaceutical industry, specifically in advertising, is experiencing substantial growth, with spending on national TV ads alone reaching $2.97 billion in the first half of 2025, marking a noteworthy 12.2% increase compared to the previous year.