Wayflyer has recently completed the acquisition of Conjura, a platform specializing in AI-driven ecommerce analytics. This move is a part of Wayflyer's efforts to enhance their AI product offerings and provide increased benefits to small businesses worldwide. Small and medium-sized businesses typically deal with substantial amounts of financial data from various sources such as commerce, marketing, and operations platforms. Unfortunately, this data is often dispersed, not fully utilized, and not effectively integrated into decision-making processes. Conjura has developed an infrastructure to address this issue and consolidate this data to optimize its utility.