In Baiting Hollow, New York, on March 23, 2026, Long Island Spirits, known as "LIV," a renowned distillery located on the North Fork of Long Island, has taken legal action by filing a trademark infringement lawsuit. The lawsuit aims to safeguard the well-established LIV vodka and spirits brand from potential violations by LIV Golf. The case has been initiated to protect the integrity and reputation of the LIV brand.