In an effort to raise awareness about pediatric cancer on a national level and encourage engagement from the audience, a campaign utilized creator-led storytelling. This initiative was spearheaded by Hyundai Hope on Wheels, a 501(c)(3) nonprofit organization that receives support from Hyundai Motor America. The campaign took place in Fountain Valley, California, with the news being announced on July 9, 2026. Hyundai Hope on Wheels aims to make a significant impact in the fight against pediatric cancer, showcasing their commitment through strategic storytelling and outreach efforts.