A well-known premium ice cream brand has been selected as the official ice cream partner for all five 2026 family style events. The brand announced this exciting news at an event in Oakland, Walnut Creek, California, on February 12, 2026. Häagen-Dazs also introduced a new cherry dark chocolate bar and an exclusive collaboration with Champion during the event. This partnership is expected to reach a significant audience, given the popularity of the brand and the anticipated attendance at the upcoming events.