According to recent research by Omdia, global smartphone shipments experienced a 2% increase in 2025, reaching a total of 1.25 billion units. This represents the highest annual level since 2021. All regions saw growth compared to the previous year, except for Greater China, which saw a slight decline due to the waning impact of a national subsidy program that had initially boosted its performance in early 2025. The market was primarily driven by strong demand from both upgraders and replacement buyers, leading to record-breaking sales for several vendors.