The leading probiotic brand in America, Physician's Choice, achieved a record-breaking performance across multiple stock keeping units (SKUs) during TikTok's major commerce event. This accomplishment was noted during the brand's inaugural Super Brand Day on TikTok Shop. The event took place on June 18, 2026, in Denver. Physician's Choice is recognized as the top-selling probiotic brand in the country, and it demonstrated exceptional success with this new marketing strategy on the popular social media platform.