Goldman Sachs predicts a worsening memory crunch with DRAM and NAND undersupply expected to reach 4.9% and 2.5%, and 4.2% and 2.1% for 2026-27, respectively. This tight supply/demand situation is pushing prices higher, potentially leading to record earnings and margins for companies in the memory chip sector. Server memory is now the main driver of global DRAM demand, surpassing personal computers and smartphones. The article emphasizes the increasing importance of memory in data centers, with server-related memory forecasted to account for over 50% of total DRAM demand by 2026-27. Enterprise storage demand is also rising.