Optable, the Agentic Audience Platform, disclosed a new collaboration with Goodway Group in Montreal today. The objective is to introduce agentic advertising capabilities to the connected commerce industry. The partnership aims to address the prevalent issues faced by agencies, such as signal loss, fragmented audiences, and intricate operations. These obstacles necessitate a reevaluation of campaign planning and execution strategies. As a result of this collaboration, Optable plays a pivotal role as a primary partner fueling Goodway Group’s audience solution. The integration allows the agency to effectively link transaction-based identifiers, enhancing their advertising operations.