In Las Vegas, Liven, the company responsible for a self-discovery app, is taking a stand against the pressures of the holiday season. While this time is typically associated with joy, it can also bring about emotional strain and the need to pretend to be happy. Liven is promoting authentic discussions on stress, societal expectations, and the significance of introspection this winter. By initiating this campaign, the company aims to challenge the societal expectation of forced positivity that many individuals face during the holidays. Through their self-discovery app, they hope to spark meaningful dialogues around these issues.