HOYA® Vision Care, a prominent player in ophthalmic lens technology, has introduced the HOYA LensPreview™ to enhance the patient experience. This innovation allows ECPs to showcase the true colors of HOYA lenses. The announcement was made in Lewisville, Texas, on January 13, 2026. HOYA aims to elevate the patient experience by providing accurate depictions of lens colors. This move signifies a significant step forward in ensuring a more informative and immersive experience for customers.