United Rentals, Inc. has introduced two new features in its digital tools: Smart Suggestions and Equipment Fit Augmented Reality (AR). As the world’s largest equipment rental company listed on NYSE as URI, the company aims to improve customer experience by facilitating quicker and more informed rental decisions. Smart Suggestions leverages machine learning to suggest suitable equipment choices, while Equipment Fit AR offers enhanced jobsite visibility. These enhancements are designed to streamline the ordering process and enhance customer satisfaction.