Strive Asset Management CEO Matt Cole is pushing fintech firm Intuit to add Bitcoin to its balance sheet following a successful campaign with GameStop. Cole believes that Bitcoin is crucial for long-term success and AI hedge, especially as TurboTax is at risk of automation. He recommended Intuit leverage Bitcoin like GameStop's $4.6 billion cash to buy Bitcoin and secure a "war chest." Intuit laid off 10% of its workforce for AI and Cole suggests the need for an additional hedge. Cole also advised Intuit to change its Mailchimp platform's crypto policy to be more crypto-friendly amid criticisms of censorship. GameStop already raised $1.5 billion for Bitcoin following Cole's advice. Intuit is yet to respond.