An innovative oral gel that simplifies dental care for cats, known as "Just Twist and Lick," is being launched by Tevra Brands in Omaha, Nebraska. The product comes in response to the increasing number of cat owners in the United States. The oral gel provides a convenient and enjoyable way for cat parents to enhance the dental hygiene of their pets. The launch took place on July 6, 2026, signaling a step forward in addressing this overlooked aspect of cat care.