Today in New York City, a new fashion brand called NotHappening has made its debut alongside a groundbreaking partnership with Fyre Fest the Musical. NotHappening is more than just a regular brand; it serves as a critique of the hype, exclusivity, and illusions prevalent in today's world. The collaboration is set to shake up the fashion scene with its unique approach. This bold venture is set to challenge the norms of the industry and offer consumers a fresh perspective on fashion. Stay tuned for more updates on this exciting collaboration.