In Q2, Latin America's crypto media landscape saw a significant decline as crypto-native traffic fell by 54% quarter-on-quarter, dropping from 17.85 million visits in Q1 to 8.19 million in Q2. This steep downturn marked the largest decrease recorded by Outset PR since the reports began. Monthly breakdowns showed a consistent accelerating decline from 3.35M visits in April to 2.19M in June. On the other hand, generalist outlets in finance, tech, and news portals with crypto sections faced traffic dips, but the larger players helped this category grow from 243.8 million visits in Q1 to 263.2 million in Q2. The growth of mainstream media outlets indicates a shift in crypto visibility towards broader media, implying a decreased narrative influence for crypto-native platforms in Latin America. This shift suggests that the story of crypto adoption in the region is now primarily filtered through mainstream lenses rather than community-driven media channels.