An organization initially established in 1980, known as the Association of Progressive Rental Organizations (APRO), has recently rebranded itself to better align with its goals of elevating standards and fostering confidence within the rent-to-own sector. The updated approach, announced on April 7, 2026, in Austin, Texas, signifies a renewed dedication to transforming the industry. The APRO's aim is to advocate for the sector and dispel misconceptions, marking a pivotal moment in its journey since its inception over four decades ago.