In July 3, 2026, East Hampton will welcome the arrival of Mytheresa's exclusive mobile boutique, Mytheresa Out East. A luxury multi-brand digital platform renowned for its curated selection and personalized client service, Mytheresa is introducing this unique experience to the Hamptons for the summer season. This initiative aims to provide customers with a new way to engage with high-end fashion offerings while enjoying a bespoke shopping experience. The mobile boutique will feature a curated selection of products, offering customers the opportunity to explore and shop for luxury items in a convenient and personalized setting.