A recent review of six separate studies, which analyzed a total of 680 million citations, 2,961 research sessions, and 1.96 million browsing sessions, has revealed that AI search engines have a conversion rate 5.1 times higher than Google organic search results. Surprisingly, despite these findings, it was noted that 78% of marketers currently lack a defined strategy for enhancing visibility on AI platforms. This data was uncovered in Seattle on April 3, 2026, as detailed in a press release from PRNewswire.