In New York, COVERGIRL launches its new campaign, Ready. Set. Wrap., showcasing the Eye Enhancer Wrap Tubing Mascara. Teaming up with U.S. sprinter and three-time gold medalist Gabby Thomas, known for her exceptional performance and endurance, the brand highlights the mascara's longevity and effectiveness. Thomas tests the mascara on the track, emphasizing its lasting power. The campaign underscores the formula's ability to stay put through intense activities.