In Amsterdam, Hanshow, a prominent digital retail solutions provider, joined forces with The Consumer Goods Forum (CGF) to organize the Data-Driven Value Chain (DDVC) Springboard EU workshop at the Hanshow Amsterdam office. The event took place on August 28, preceded by a networking dinner on August 27. The workshop gathered more than 30 top-level executives from retail companies, consumer packaged goods (CPG) firms, media agencies, and technology companies. The main focus of the workshop was on "Integration Power: Synergy of Shopper, In-Store, and Retail Media for Sa".