On April 15, 2025, in Geneva, Kempinski Hotels and BTG Hotels (Group) Co., Ltd. revealed a new phase of their strategic partnership in China. With a longstanding collaboration of more than three decades in the luxury sector, this announcement signifies a significant evolution in their relationship. The Kempinski Group and BTG Hotels have initiated this strategic venture to enhance their presence and offerings in the Chinese market, leveraging their expertise and experience in the industry.