Fiserv, a prominent provider of payment and financial services technology, has introduced a new analytics tool called Unknown Shopper. This innovative capability aims to assist merchants and marketing partners in comprehending in-store customer behavior and creating actionable customer segments from card-present transactions. Known for enhancing payment activity understanding, Unknown Shopper by Fiserv offers merchants the ability to derive insights from in-store transactions. This solution is set to boost customer engagement by leveraging data collected from card-present transactions.