On June 17, 2026, in YIWU, China, it was reported that Yiwugo.com, the official website of the Yiwu Commodity Market, is recognized as the largest commodity wholesale market globally. This market serves as a prominent global distribution center for sporting goods, with reports suggesting that around 70% of World Cup-related merchandise sold worldwide originates from Yiwu. This highlights the market's significant influence and role within the global sporting goods industry.