In Oakland, California, e.l.f. Beauty (NYSE: ELF) unveiled its plans for the 2026 summer of soccer through its brands, e.l.f. Cosmetics and e.l.f. SKIN. This initiative solidifies the brands' presence at the convergence of sport, culture, and community. Their involvement includes sponsoring the 2026 NWSL Challenge Cup and hosting House of GOAL, a top-tier global fan event in New York during the men's worldwide soccer championship. e.l.f. is actively engaging with the community through on-field activities, crowd interactions, and in-the-moment experiences, showcasing their commitment to diverse engagement.