A popular marketing platform, Ahrefs, unveiled a new feature called custom AI prompt tracking in Brand Radar, designed to help teams monitor their brand's visibility in AI-generated responses on platforms such as ChatGPT, Gemini, and Perplexity. With AI assistants emerging as a primary discovery channel, companies are keen on determining their brand's presence in AI-generated answers. According to OpenAI, ChatGPT now engages with hundreds of millions of users every week.