A skincare brand called Grimoire, led by members of the queer community, has introduced its latest brand initiative, "United by Vanity." This launch will coincide with New York Men’s Day during New York Fashion Week on Sept. 11, 2025. The campaign will showcase Grimoire Labs, offering a unique skin experience to demonstrate the brand's dedication to community, effectiveness, and inclusivity. This will involve collaborations with influencers, a charitable alliance with The Trevor Project, and various immersive experiences.