Between June 21 and 27, CA4US, supported by the California Community Foundation, is urging people in California to support immigrant-owned businesses. The initiative is aimed at promoting patronage, showcasing products, and increasing visibility for these businesses throughout the state. The campaign launch occurred on June 22, 2026, in Los Angeles. CA4US, a notable coalition encompassing businesses, labor sectors, philanthropic organizations, and more, emphasizes the importance of backing immigrant entrepreneurship in California.