Markets.News
Netflix stock experienced a positive trend on Friday, showcasing its value through a diverse content slate, live sports ventures, password regulation, and price increases. The stock has increased by more than 38% since the beginning of the year. Noteworthy events at Netflix this week include the streaming service achieving its first-ever top box office ranking with the film "KPop Demon Hunters," which indicates a significant change in its movie strategy. Partnering with Regal and Cinemark, Netflix organized a two-day theatrical release for the animated musical, generating approximately $18 million in revenue despite being accessible for streaming since June. The company utilized exclusive screenings, a sing-along option, and solid merchandising tactics to generate hype, resulting in over 1,150 sold-out screenings.