Lucid Group, Inc. (NASDAQ: LCID) has introduced its new worldwide brand campaign, Driven, starring renowned actor Timothée Chalamet. This cinematic endeavor, overseen by director James Mangold of Minted Content, also features the stunt team from Mangold's previous work in Ford v Ferrari, demonstrating the capabilities of Lucid's all-electric Gravity SUV. The campaign marks the beginning of a long-term collaboration with Chalamet, who now serves as Lucid's inaugural global brand ambassador. Additionally, Lucid has implemented a 1-For-10 Reverse Stock Split, with the EV stock response being closely monitored. The Gravity SUV, a highly awaited three-row all-electric vehicle from Lucid, is at the forefront of the campaign.