Lucid Group, Inc. (NASDAQ: LCID) has introduced its new global brand campaign called "Driven", featuring actor Timothée Chalamet. The campaign, headed by filmmaker James Mangold of Minted Content, showcases the abilities of Lucid's all-electric Gravity SUV and reunites the stunt team from Mangold's 2019 film Ford v Ferrari. This launch marks the beginning of a long-term collaboration with Chalamet as Lucid's inaugural global brand ambassador. Additionally, Lucid recently announced a 1-for-10 reverse stock split. The Gravity, Lucid's highly anticipated three-row all-electric SUV, has been the focal point of this campaign.