In EBENE, Mauritius on February 4, 2026, PU Prime introduced The Grind, the next segment of its 'Champion in You' global brand campaign. This marks the second phase out of the three parts, with a transition from the commencement of trading to the subsequent stages. The Grind spotlights the post-start phase, underscoring the importance of routines and activities that follow the initial decision-making process.