Markets.News
It has been a trend since the early 2000s for Capri Sun enthusiasts to repurpose the iconic silver pouch into a fashion accessory rather than just a beverage container. Fans have taken to platforms like YouTube and TikTok to showcase their creativity in transforming the pouch, solidifying its reputation as a symbol of style. To honor this longstanding tradition, Capri Sun has collaborated with renowned American fashion designer Christian Siriano to launch a special project. This collaboration marks a celebration of the innovative spirit of fans who have turned approximately two decades of Capri Sun pouches into a fashion trend.