Adorama, Best Buy, and Etsy have launched campaigns showcasing how PayPal's innovative tools, the Transaction Graph and Storefront Ads, contribute to tangible business expansion. This was highlighted at a recent event in Cannes, France on June 22, 2026. These campaigns have demonstrated the effectiveness of these tools in driving real growth for businesses. The focus has shifted from just garnering impressions to actual business results. Significant successes and growth have been seen through utilizing these tools in marketing strategies.