Chiquita has unveiled a fresh marketing campaign in Fort Lauderdale, Florida, on July 2, 2026. The campaign reimagines Miss Chiquita as a timeless figure guiding viewers through history, coinciding with the celebration of the United States' 250th anniversary. Launched in honor of the Fourth of July, the brand video showcases Miss Chiquita in a new light, symbolizing the heritage of the nation. This innovative approach aims to resonate with audiences in a unique way during this significant milestone.