In Hoboken, N.J., NiCE (Nasdaq: NICE) revealed that Openreach, a segment of the British Telecom Group, has integrated proactive AI agents from NiCE Cognigy to revamp customer interaction throughout 15 million customer journeys as part of the U.K.'s major digital infrastructure overhaul. Through transitioning from reactive to AI-enhanced proactive engagement, Openreach is enhancing the broadband upgrade process nationwide, leading to a more streamlined experience for customers. This initiative is part of one of the largest digital transformation projects in the U.K.