ESSE, a global brand from South Korea, holds a significant share in the superslim cigarette market, accounting for one-third of total sales worldwide. Sold in approximately 90 countries, ESSE, manufactured by KT&G, generated about USD 700 million in foreign revenue last year. As the brand celebrates its 30th anniversary, it has achieved a remarkable milestone of selling over 1 trillion cigarette sticks in Korea and international markets by the end of last year.